Pass The Torch Campaign 2026

This year, we’re passing more than medals. We’re passing belief.

#PassTheTorch is a year-long campaign inspired by the world’s biggest sporting moments, from the Winter Olympics to the World Cup and beyond. As women take centre stage on global platforms, we’re shining a light on the power they hold to inspire the next generation.

Sport gives girls more than physical strength. It builds confidence, resilience and leadership.
It teaches teamwork, courage and self-belief.

And when girls see women like them competing, leading and succeeding, they begin to believe they belong.

Too many girls fall out of love with sport because they feel judged, excluded or unseen. Representation changes that. Role models change that. Community changes that.

Throughout the year, we’ll be celebrating women in sport who are reaching back — sharing their stories, their lessons and their confidence — and passing the torch to girls everywhere.

Because when one generation lifts the next, the impact lasts far beyond the final whistle.